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Research papers

Solid as an MROC

According to Forrester, more and more agencies offer market Research online Community (mRoC) services alongside other methods. nonetheless, efficiently coping with the huge amount of text that some mRoCs produce often remains a challenge. This...

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research
Authors: Steven Deketelaere, Istvan Hajnal, Jo Steyaert
Company: iVOX
November 6, 2012
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Citation

Deketelaere, Hajnal and Steyaert (2012a, November 06). Solid as an MROC. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/solid-as-an-mroc